![]() ![]() You'll need it later on when you're putting together your website, so be sure to do it right away. Choose your colors, fonts, and company logo.Īs soon as you have decided on a name for your company, start thinking about how you will represent your company through typography, a logo, and the colors of the font. Make it recognizable and descriptive as well. Keep your company's name short, make sure that clients can remember it, and make sure that it is easy to pronounce and to spell properly. Discover who your competitors are, as well as, more importantly, who your potential customers are. Understanding the market you are targeting is essential before making any decisions about your company's branding. You can follow her on twitter.What do you think your position is in the market? Personal motivation is her main driving force. Working as a social media marketer in the past she got vast experience in social media, digital marketing and content writing. Start creating your business’s Brand identity and help people identify it easier.Īuthor Bio: Laura Buckler is writer and contributor for coursework writing service. ![]() If you are not sure how to invest the money you have to make your Brand better, spend it on a professional logo design. In the end, it is the creativity and the ability to reach the people that matter. Instead, they have had them created by their in-house designers. While an effective logo design is essential to the success of any company, it does not have to cost millions of dollars, as in the examples we have listed above.įor example, logos for Nike or Coca-Cola have not cost more than $35, which is incredible, given that they are two of the most recognisable brands in the entire world.Īnother example is Google, which has never paid a dime for their logos. ![]() Despite the title - A logo is an investment, not an expense! The idea was to make the city more attractive to tourists, as well as investors, and to emphasise the dynamic nature, and to move as far away as possible from the years during which it has gained its notorious reputation. While not reflecting Belfast’s long and turbulent history, it is still a welcome change from common Irish stereotypes. The name of the city is written on the inside of the logo. ![]() It can also be interpreted in two different ways: as a stylised letter “B”, or a heart. The Belfast logo design was around $280,000, which is available in one of the several different colours, including, lime, blue, fuchsia, maroon, and aqua. Joining the list of cities which have spent big bucks on their new city logo is Belfast. Top 10 Expensive Logo Designs & Rebrands 1. This is the reason we have put together a list of 10 most expensive logo designs and rebrands ever paid by their respective companies. They know what the company aims to deliver, and what they are going to get if they decide to spend their money.ĭoes not as far as new businesses are concerned, having the right logo can make a crucial difference between success and failure.Ĭonsidering all of the above, it is hardly a surprise that companies spend millions, or even billions of dollars on advertising, as well as tweaking and redesigning their logos. They are present all over the globe, and people know what they are, even if there isn’t any text to go along with them. Just consider the Logos and Branding of the huge brands such as Nike, McDonald’s, or Coca-Cola. It is the company’s calling card, capable of breaching cultural and language barriers. This is why it is so important to have the right logo design, whether your company is a startup or a multinational corporation.Ī logo is more than just a bunch of colours, shapes, and letters. Regardless of how much time and money you spend on finding the right words that will represent your company and attract new customers, it is the Brand identity of the business that will resonate with people the most. ![]()
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